# Business

Colombian company Toynovo and its value creation for business and society

Today, I’ll tell about Toynovo, the first circular economy community of educational, parenting and playing materials. I discovered this company in a class discussion about Certified B Corporations. I started search...

September 11, 2022 by Carolina Rondón

# Branding, Social Media

A brand safety case: The New York Times runs an Underwater iPad ad above news about Airline’s ocean airplane crash in Malaysia

This is an old but good example of how impactful is to take care of the brand safety guidelines of any brand. Back in 2014, Twitter users questioned how this important newspaper allowed this to be 2 hours online without ...

August 21, 2022 by Carolina Rondón

# Internet, Social Media

How to make your fans fall in LOVE with your social media content

OMG, we’ve reached 2,000 likes! Now our engagement and sales will automatically increase!Nope. The number of followers shouldn’t be your final goal to increase brand loyalty. Although it is important to increase the amou...

September 8, 2015 by Carolina Rondón

# Communication, Notes

Communication vs. Communications

Have you ever wonder if there is a difference between communication with and without the letter s at the end? According to new Oxford American Dictionary the term communication refers to the process of interchanging mess...

August 23, 2015 by Carolina Rondón

# Branding, Personal Branding

2 Examples of why Old School Blogging is Still Important for Personal Branding

Is this what comes to your mind when you think about old school blogging? Well, you were close enough (maybe). The new ways of creating and sharing online content are questioning the relevance of “old school bogging”, w...

August 20, 2015 by Carolina Rondón