# Internet, Social Media

How to make your fans fall in LOVE with your social media content

OMG, we’ve reached 2,000 likes! Now our engagement and sales will automatically increase!Nope. The number of followers shouldn’t be your final goal to increase brand loyalty. Although it is important to increase the amou...

September 8, 2015 by Carolina Rondón 1711 views

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# Communication, Notes

Communication vs. Communications

Have you ever wonder if there is a difference between communication with and without the letter s at the end? According to new Oxford American Dictionary the term communication refers to the process of interchanging mess...

August 23, 2015 by Carolina Rondón 1719 views

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# Personal Branding

2 Examples of why Old School Blogging is Still Important for Personal Branding

Is this what comes to your mind when you think about old school blogging? Well, you were close enough (maybe). The new ways of creating and sharing online content are questioning the relevance of “old school bogging”, w...

August 20, 2015 by Carolina Rondón 2813 views

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# Business

Branding Companies: Landor Associates Case Study

Advertising agencies are regarded as key institutions in contemporary economy. They are collectively a major influence on consumer culture. – Chris Hackley & Rungpaka Amy Hackley Institutions around the worl...

March 7, 2015 by Carolina Rondón 3536 views

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# Branding, Branding

What you should know about luxury branding

People don’t consume anymore for the mere functionality of the product, but to seek meaning. Brands are frequently used as symbolic resources for the construction and maintenance of identity. This is why strategy p...

March 7, 2015 by Carolina Rondón 1798 views