OMG, we’ve reached 2,000 likes! Now our engagement and sales will automatically increase!Nope. The number of followers shouldn’t be your final goal to increase brand loyalty. Although it is important to increase the amount of followers and fans in our digital channels, our most important goal as content strategist should be to create a community that interacts with the brand, shares its… Read more →
Have you ever wonder if there is a difference between communication with and without the letter s at the end? According to new Oxford American Dictionary the term communication refers to the process of interchanging messages. If you are referring to a career degree related to the theory and practice of the spoken, written or technology-mediated word, you are talking about communication. For… Read more →
Is this what comes to your mind when you think about old school blogging? Well, you were close enough (maybe). The new ways of creating and sharing online content are questioning the relevance of “old school bogging”, which refers to a frequently updated blog written by one person in a periodically updated website. In the new blogging economy driven by social media… Read more →
Advertising agencies are regarded as key institutions in contemporary economy. They are collectively a major influence on consumer culture. – Chris Hackley & Rungpaka Amy Hackley Institutions around the world make their designs and promotion strategies in-house, or most commonly hire an external firm that best fits their needs. In order to achieve this, when choosing an advertising or branding firm, it… Read more →
People don’t consume anymore for the mere functionality of the product, but to seek meaning. Brands are frequently used as symbolic resources for the construction and maintenance of identity. This is why strategy plays a fundamental place in planning a maintaining a brand success. Graphic designers and marketing specialists can can bring a brand’s value to life By understanding the crucial… Read more →
