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# Communication, Notes

Communication vs. Communications

Have you ever wonder if there is a difference between communication with and without the letter s at the end? According to new Oxford American Dictionary the term communication refers to the process of interchanging mess...
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luxury branding king
# Branding

What you should know about luxury branding

People don’t consume anymore for the mere functionality of the product, but to seek meaning. Brands are frequently used as symbolic resources for the construction and maintenance of identity. This is why strategy p...
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